At this stage we had a deep class discussion as to what is and makes up a corporate identity. We came to a final decision about what makes a corporate identity. Its not just about the branding and the logo as it goes deeper, Its more about the communication that personifies the personality and character of a brand. We looked deeper into the personality aspect and came up with some ideas on what main things company's include to give a positive corporate identity.
These were the things we came up with:
- Logo
- Website
- Sinage
- Uniform
- Straplines
- Music
- Colour
- Employees
- Furnature
- Product
- Building
- Visual Material (Typeface/Brochers)
Apple is one of the most top brands out there at this stage of time and is an example of a strong corporate identity. This image shows one way how they show and change their personality through their logo.
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