There logo is quite plain but effective and relates well with what there company is about. The image they used for their logo looks like a coffee plant in a jar which i feel is a creative way of expressing coffee. I feel that having the coffee plant in the jar makes it look as though the coffee is fresh and that its not cheap. The san serif type gives the logo an old feel however it fits well with what its showing.
When designing the type for the logo i feel this logo could be used at the back of type to give it a creative and unique look which is what my client is looking for.
http://www.studiopublic.com.au/clients/australian-coffee-group/
Sefa Kitchen is an Australian restaurant who use local, seasonal ingredients and offer modern interpretation of the food traditions of the middle east.
Here the logo is shaped as an octagon which i feel is a creative shape to use for a logo as its neat and unique which makes it stand out. I feel the background colour in the logo really does got well for a restaurant because it looks really mature and calm however it doesn't really stand out. The gold outlines on the text and shape looks classy and professional because it goes well with the purple as they are both calm but mature colours. I feel the text used doesn't look too great as it gives an old effect to the logo however its bold which makes it clear and easy to read.
My client likes Costa Coffee style and i feel this logo relates well because they both have mature colours so when i add colour to my logo i will bare this in mind.
ttp://www.studiopublic.com.au/clients/sefa-kitchen/
Starbucks is an American Global coffee Company and Coffeehouse chain based in Seattle, Washington. Starbucks serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks.
Here the logo is shaped as a simple circle, this makes the logo look a little plain however it looks really neat as there are no edges. I feel that using the colour green on the outside and black on the inside was a respectable choice because the black stands out and the green looks healthy, they also go well together as they don't clash. The type on this logo is very bold which i feel is key because it really does stand out as it is thick. The colour of the type is plain however it sits well with the green background and also helps it to catch the eye. The design of the human in the middle i really think is an attractive feature, i feel it gives a great look on the logo because its different.
My client wants something quite quirky so having an attractive feature in my logo i feel will link with what she wants.
Hungry House is a UK based portal for the online ordering of takeaway food. It allows users to browse local takeaway menus online using reviews from other customers to help make their choice.
This logo really caught my eye because of the funky design. I feel that using forks to create eyes and having a smile underneath was a creative idea because it works in both ways such as a happy face and a dinner plate. I felt that this was unique because it still links with the concept of food. The colour red used really looks great as it makes the logo stand out because it looks bright. This is more what my client Wendy is looking for. The type used is a little simple however having the two 'h' with long lines really gives it a unique effect which helps it to stand out a lot.
The name of this is really simple but catchy and also includes alliteration. When thinking of a name i feel alliteration would be a good option as it helps keeping it catchy and also memorable which is what my client is looking for.
Subway is a very popular American restaurant franchise owned by Doctor’s Associates, Inc. Being the largest food chain in the world, it primarily sells submarine sandwiches and salads, operating in more than 36,804restaurants in 100 countries around the world.
This logo is simply creative and attractive to look at. My reasons for this is firstly the way they placed the arrows at the end of the two letters gives it a unique and outstanding look that automatically attracts you to this logo. I feel that these arrows help make this logo memorable because the word 'sub' suggests something being taken away and here the arrow is facing away, the word 'way' could be a short term of saying away and here the arrow is facing forward which suggests somethings moving forward. Both suggesting if your up or down subway is the one. The white and yellow colour scheme on this logo really go well together because they don't clash. they are both bright and stand out which i feel is reliable because it helps catch the eyes of customers. The dark green outline highlights the area around the type which i feel sets a bold look and really does help it to be noticeable.
When designing the refectory logo i may consider applying an outline to really bring out the type a lot better and help it to be noticeable.
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